About

This blog is dedicated to my PhD related research.

It is a blog about the Olympic Games and the Olympic values, about the culture of the Olympics and the Olympic legacy. It is also a blog about the new media developments and their influence on one’s daily life as well as on the organization and reflection of the Olympics. Furthermore, this is a blog discussing intercultural communication, branding strategies and cultural discourses. But most of all, this blog is a place where ideas should lead to research collaborations, publishable topics and valuable discussions and feedback.